The development of logo design is one of the unique characteristics in designing world. After the logo of companies, businesses, and the brands, the logos of sports team playing the role of uniqueness. The most attractive and world widely known game ‘Olympic Games’ are promptly handling a major responsibility of being unique because the Olympic is grabbing the worldwide attention and coverage. In Olympics, the set of the games has their own locations, traditions, and especially a professional sports logo. The logo of the Olympic Games has changed after every four years. Today the logo designing can be considered as an easy part of the designing world because of the use of different applications and also due to the Logo design tool. Rather than doing a competition where the logos compete against each other, I would like to rank out the logos. The logo of Pyeongchang 2018, is new in the world of logo designing, initiated in 2018 and got 6 ranking out of 10.
The symbol in the logo of Pyeongchang 2018 representing the harmony of heaven, earth, and men in the Korean language. And in the Hanguel, Pyeongchang 2018 representing the snow, ice, and winter sports stars. Milton Glaser said that; this design raises the old question of how important it is that the references created by the symbol are understood by the audiences that witness them. In this case, the complexity surrounding the origin of the mark makes the understanding unlikely. Additionally, there is a sense of fragmentation that interferes with understanding.
Over All Ranked Out: 6 out of 10
Sochi Winter Olympics 2014
As we count unique style of logos, we count the Sochi Winter Olympic’s logo twice. The design of a logo for the Sochi Winter Olympics in 2014 was one of the unique designs. Dissimilar to many Olympic Logos, the logo of Sochi winter Olympic contains no drawn elements. The lettering based on all lower-case alphabets, no featuring of the official name for the event. It has created at Interbrand by the eight-strong design team. The logo of Sochi Winter Olympic logo was actually very eye-catchy and described by the event’s organizing committee as ‘the first brand in the history of a digital world of the Olympic Movement’. The simplicity of the logo made it attractive and due to the simplicity, it maintained the clarity and design attractiveness when reduced to the smallest sizes on mobile phones. It ranked out on 40 which means as compared to the logo of Pyeongchang 2018, it was less attractive.
Over all Ranked Out: 4 out of 10
2004 was another benchmark year in the history of Olympics games. A proud nation named as Athens presented a logo design for the event known as Olympics that was couldn’t have been this much Greek. This was the first time in the history of Olympic Games modernism turned to the land of their origin. Logo Design of Athens in 2014 was created by Wolff Olins and their partners with a Red design with vintage though. It was hand drown. The watercolors in the background of a design also express the surrounding which is full of sea and ocean. The country is known as a country of islands.
Over all Ranked Out: 5 out of 10
In the 21st century, China appeared as a major economic power and same as China the logo for the Olympics of 2008 which has created by the Guo Chunning, was packed with the pride of the nation. The logo was representing a traditional red Chinese seal, which known as the color of luck in China and also, the Chinese have the same shade in their flags. The stylized version of the word ‘Jing’ provided the design with features of a figure to the logo. ‘Jing’ means a capital and it is the second part of the city’s name. People said it was also a kind of logo that held an invitation in itself to the world to share their cultures within it. As compare to the logo of Peyongchang 2018, the logo of Beijing 2008 is not less. It also played a great role in logo designing world and ranked out on 6 out of 10.
Over All Ranked Out: 6 out of 10
The logo of Nagano in 1998 ranked out 8 out 10 which means it has crossed the logo of Pyeongchang of this year, the logo of Nagano is an exceptional logo design because whenever the people tried to make a logo with actual incorporating pictures of athletes in design have ended up with the mess and unfocused results. Nagano is the city of Japan released their logo which was known as the “Snowflower” with an abstracted picture of an athlete in each petal within the structure and the snow represented the winter season along with the grey shadow. The logo gave out the real feelings of strength and energy through the logo design with the balancing of perfect characteristics of between being abstract and being obvious.
Over all Ranked Out: 8 out of 10.
All in all, the ranking of the logo designs based on their style and outlook. Different countries played different roles in the designing of the logo. The logo designing of Pyeongchang 2018 is somewhat inspired by the past designs. Logo design tool was the major share that has been playing an important role in the world of logo designing for years.