It’s no secret that the world is evolving and very fast! And we’re all going to need to learn how to live with it no matter if we like where it’s going or not.
But, well, for the design industry, it seems to be going to a pretty good place and with all the new technology, software and tools out there, there’s only a lot more fun to come! If you’re a designer or want to become one as part of your New Year’s resolution, you’ll absolutely need these tips in the coming here!
There’s so much to learn with Logo Verge, the trends are changing and you better catch up to it before your 2018 train leaves the stations.
Starting off, you need to understand how important design really is for your brand. It doesn’t matter what kind of a business you are, you absolutely need to have a solid branding strategy on your side if you want to make sure that you’re counted, or at least have the chance to be, in one of the most successful brands in your industry.
And when you talk about basics, your logo should be the first to pop in your mind.
While yes, it’s not the best to keep changing your logo, a little update or redesign here and there doesn’t hurt and in fact, is done by quite a few of the big brands out there like Coca Cola.
Redesigning your logo and help you in so many ways, or at least making a few changes depending on the season always helps you to get a little extra ready for it and the customers love it just as much!
Now, on to the tips.
Define Your Brands Stance
Before you can redesign anything, you need to know what it is that you’re actually going after. An important part here is that you learn from the past year, and all your mistakes, and make some changes that are going to help your brand grow. Your logo design is the backbone of your brand’s identity so you need to make sure that it says exactly what it is that you stand for. You need to be able to create a certain mood with your logo, imagery and represent your brand’s ideology as well.
Also, with the New Year, you can take a look at certain other parts of your branding strategy such as your target audience as well since your logo will be made to fit and attract them.
Brand strategy always plays an important part with how any of your business’s design aspects are going to look. If you don’t know what you’re targeting, you quite simply, can’t do anything to attract it.
Making a Stand out Logo
Once your strategy is all ready, nothing can stop you from revamping your logo design. You can either do this with Free Online Logo Design Tool, or hire a designer, it’s all up to what suits you and your budget the best. If you’re more into doing it yourself, you can perhaps give this blog a read and you’ll know exactly how to go about it even if it’s your first time!
When trying to make your logo stand out, pay attention to colors and fonts, typography in general, because it plays a huge role on how your viewers react to our brand.
And yes, trends are exciting to work with, but the more you avoid it the better. You don’t want to be redesigning your logo again in the next few months just because the trend is long gone and nobody cares about your brand anymore.
Choosing something that’ll last a long time and is memorable is the best. A timeless logo is what we’re going at here! Longevity is key!
Of course, you DO NOT want a logo written in a way that nobody can understand it. What’s going to be the point then? How is anyone going to be able to identify your brand if they can’t even tell what it’s called? If you give the Adidas logo
a look, you’ll see that the brand name is clearly written so you know exactly what you’re looking at. And now, after being in the industry for so long, you know what brand is being talked about even if they don’t have the name below their logo. But it does take a while to get there.
So, if you’re starting out with using your brand’s name in your logo, like most companies do, make sure it is clean and clear. You want just about anyone to be able to read it. Don’t get too absorbed in trying to look cool or distorting your letters too much even if it is your brand’s aesthetic!
Competitors! Look at them!
This last one’s more of a rebranding tip than design but it’s an important one.
Design trends may not be the ones to adopt but you do have to look at the market trends. What’s going on? What are your competitors doing? How can you be better? These are questions you need to ask yourself not just in the New Year but whenever you feel like giving your brand a little upgrade. You not only want to upgrade it from its own previous self but also create something that’s better than what your competitors are offering!
Rebranding is a part of any brand is unavoidable. Whether you choose to do it as a startup, five years down the line, or maybe ten, you’ll just have to at some point!
Look at what your competition has done in the past, what they’re doing the coming year and what their possible long term strategy is too. Then get your team together and make something better!
A Few Last Words
It’s not the easiest to redesign your brand but do give it a shot because most of the time, it’ll bring you positive surprises you couldn’t have expected. Also, of course, it helps you build your knowledge on what’s happening around you and really stay on top of your game!