Humans are widely accused of displaying duplicity in almost all matters of their lives. According to behavioral psychology, the Johari Window Model suggests that a human being has four selves; one that is not known or shown to others, one that is known to others, one that is not known to self and one that is completely unknown. Being a product of a human being itself, a business is bound to have such faces as well. One such face is the logo of the business.
Just like humans are recognized through their faces, corporate logos perform a similar job through earning recognition for your brand. Business logos play an integral part in marketing your brand. Say for instance, your friend introduces you to someone only by their name, the next thing you’d want to do is see their face. Isn’t that it? Well, that’s how it goes with businesses as well. Simply talking about your brand doesn’t make a difference unless you make use of the various logo design tool made available to you. A logo is thus a graphical representation of a company’s brand and beliefs and that’s where it gets carried on to become the only visible expression of the brand’s approach.
What it’s Like Without a Logo
Have you ever had pancakes without Nutella? You must have but they’re not the same as they are with Nutella. Are they? That’s exactly how important your logo is. It won’t taste bad but it won’t taste good either, and if your competitors are lucky, it might not have any taste at all!
If you don’t have a logo, there are a few reasons why it won’t work out between you and your business.
1. Your Logo is Your Identity
Ever wondered about your country’s flag? Why do we even have one? What if none of the countries in this world had flags? Regardless of the peace that would bring to the world, it would have also been hard to study the world as one. That’s where flags play an important role. Just like flags, logos perform the same work of earning you a recognition among other brands. The concept isn’t so hard to grasp; your logo interacts with your audience. In most cases, it calls out to them in the most alluring of ways.
2. Tells you Apart from Competition
How many times does the face of Colonel Sanders cross your mind when someone says ‘KFC’? Some names come to earn an identity and that’s how we tell them apart from their competition. If your business doesn’t have a logo, the odds of your target audience not being aware of your brand are fairly high. In that case, they certainly know the other brands that surround your brand, all of them but yours. And that’s perhaps because you don’t care for a good logo. Just because KFC sells fried chicken, that particular image didn’t really have to be up there, just like a million pizza outlets across the globe; I can’t think of any that has an Italian bearded men up on its outlet boards but it sure has something that sets it apart from its rivals; the animation of the founder himself for instance.
3. Earns Brand Loyalty
As established earlier and learnt from the experience of certain world leading brands, your logo communicates your message to your audience in the most lasting way possible. What your logo says is bound to remain on your audience’s mind for a long period of time which might not end. This is due to the promising colors and unique designing techniques which certain logo design companies or individuals wisely employ. The message your logo takes across earns you loyalty of your customers. Think about your reaction to a change in Apple’s logo. As a devoted Nike fan, I personally wouldn’t ever want their check sign to change into an unbearable cross!
What’s in the market for a good logo
Have you ever wondered why a certain logo is fairly imprinted on the minds of a million people around the world? Honestly, if you ever aspire to become a logo designer or partner with a Logo Design Company in USA, you’ve got to notice every tad bit of the thing that makes a logo indelible. Have a look at these four striking logos that have long been leaving identifiable impressions. . Could you guess some of them?
It’s not surprising to see the Apple logo in this list. As clichéd as it may sound, it never gets old. Yes, that’s how well this logo deserves the appreciation. I remember the first time my eyes caught a glimpse of it. I was eleven back then. It’s been a ten years and it still doesn’t fail to fascinate me. Come to think of it, is it the fact the brand chose a real apple to compliment the company name or is it the mysterious bite that call for our attention? We all know it’s the latter!
Also Read: Are Logo’s the Real Brand Heroes?
There’s truly a master behind the logo that has no text yet it continues to amaze its audience and the McDonald’s logo is a living example of it. But to think that the brand was launched with the yellow striped logo as its first would be an amateur assumption.
Almost every brand goes through a logo crisis once in a while and that’s where they learn the dos and don’ts of logo designing. There are a few reasons why the company’s current logo, which was first created in 2003, continues to exist to date. One such reason is the simplicity it exhibits. The reason why the company’s very first logo fades in comparison to the current one is because we see too much going on in the former. It’s like a lot happening in one time which fails to hold our attention for long. Also, color plays an important role in logo designs. Most food brands make good use of red and yellow to trigger hunger, moreover, the color yellow could somehow be associated with the golden color of their crispy fries that we all love! Thus, it’s crucial for a brand to stay relevant and simple when it comes to establishing their identity because a little goes a long way!
Compare the two logos. Think of what characteristics appeal to you in the first and what don’t in the second. Doesn’t the latter look like that of a newly launched elite car brand? That’s where making sense counts!
Facebook is one of those very few companies that made its name in a very short span of time. But that doesn’t guarantee the effectiveness of its logo. Some good work of design is, however, what does! It is often said that the ‘f’ carries a message within and that is an indirect portrayal of a man holding a phone. Come to think of it, if it’s true, it is brilliant how the designer still plays with our minds!
Ten bets you didn’t know that was coming! In 2012, Microsoft finally landed its brand with a logo and settled. The new logo is all one can think about; refreshing and relevant. Since its ‘windows’ they offer, Microsoft decided to display all almost all of their products in a compact way. Considering the company’s products, we can safely assume that the red, green and blue boxes are probably symbols for Office, Xbox and Windows.
That’s where they make a remarkable use of logic and creativity at the same time. Considering the company’s first logo, it is clear how Microsoft underwent a massive logo revolution, perhaps why its final decision has finally called for some noteworthy appreciation.
Now imagine what your iPhone would have looked like without the Apple logo. Would you still have bought it?