Every company or business is recognized through its logo. The logo is one of the main signs or symbols that has to be bold and attractive, concise and powerful, and it is necessary that it conveys the exact message of what the company, business or shop is about. A logo plays a significant role in making a first impression on any business a successful one. A logo is also known as the brand identity, and it convey the company’s message it’s to target audience. A logo, if designed correctly, can be a flare that ignites the success of any company or business.
As we all know that time is all about the ‘ups and downs’ and just like everything in this world, businesses also have to face hard times. The glow of fire starts to diminish with time due to the new drifts and new approaches so, the logo which was once relished by the customers of the company starts going out-of-date and so the company or the entire business may even lead to downfall. And that’s exactly why it’s essential to redesign your logo with evolving trends. The term ‘logo redesign’ isn’t a new term to the world and it has been revolving around industries for many years. Successful businessmen have never hesitated to redesign their logo if they found it outdated. For instance, Google, Yahoo, and other known companies don’t mind to redesign the logo they hold and give it a little brush-up.
There are more serious issues we can count on as compared to trends, that limit the effectiveness of a logo, end up on looking boring, dull, and unattractive, so, be careful about other factors such as; Recent updates, simplicity of the logo, hi to new technologies, and a lot more.
Now, let’s give a look at the factors and discuss them briefly so you and the company have an idea about when and where to redesign your logo, either you need to redesign it or not and other details regarding the redesigning of logo.
Here some factors for a logo revamp are discussed below:
Recent updates should be considered as the major aspect as it is the most important factor if we compared it to the other influences and it is necessary to keep the logo on record. For instance, when you have updated the logo and know what major changes have to be made with the logo. As we all know, that many businesses are traceable by their names, their taglines, and the logo. The logo has to be strong, eye-catching and also has to be in changing state due to the new drifts and trends. Your logo needs to match with the recent updates if you want your brand to be at the top of its game.
The term ‘logo redesign’ becomes necessary to use because of the complexity of some logos. Designs with too many details, sharp colors, and other gradients (which are difficult to interpret) make the logo unattractive and complex. The logo should be simple and eye-catching because (keep in mind) the illustration is another most important object to hook in your customers’ attention instead of the brand name and the taglines. People are usually attracted towards the logo and the royalty of it which comes from simplicity. Make sure to keep your logo simple and royal both at the same time so whenever you find out that your logo gives out the state of complexity, redesign your logo and turn it into the simple one. You need a design, that will be in flow with the market trends and well, a great time to redesign your logo is when your business is really new to the technical world in order to match the mapped footsteps and avoid revisions down the line.
In the business, technical or digital world, there is a lot of competition because everyone wants to be the best or wants their product to be the best one. To deal with the competition, you have to learn about the kind of competitors in the business world and then try to compare your logo with theirs. But the comparison should not be based on other factors.
For examples, jealousy or unhealthy competition, remember that! The competition should be healthy enough to reach success and it is true that you can learn only when you are in healthy competition. Through the comparison, you can easily count on your mistakes and learn from them. For example, if you had put down the sharp color with unwanted details and found it so unrealistic as compared to the logo of other companies , you would apply your learnings and can redesign your logo with more efficiency next time.
The world of technology revolves around changes. In the olden days, logos were used only on concrete mediums such as banners, business cards, brochures, leaflets, flyers, leaflets, and, pamphlets but, in today, we can see the logos on the websites, FB pages, applications, newsletters, avatars and pretty much wherever you turn your head!
With the revolution of new technologies, your logo has to be designed to meet with all those demands and updates. So, keep in touch with technological advancements. They’ll help you in figuring out where your logo stands, and whether it is good to go with recent trends or requires redesigning.
All in all, the business world depends on the state of constant changes and healthy competitions. Logo redesigning is not something on which you should think that if you redesign your logo again and again it may make your brand look unprofessional. After all, look at brands such as Marriot, Black & Decker, etc. You can redesign your logo based on your requirements and can update it to create a timeless piece but it definitely helps to get it right the first time.